1. Gagan Narang opened the medal count for India at the London Olympics by winning a bronze on Monday 30 July 2012. Which game he is associated with? [A]Rifle shooting [B]Boxing [C]Badminton [D]Tennis
2. Who has been appointed as the chief executive officer of Deutsche Bank AG's India operations and a member of its Asia Pacific executive committee on Monday 30 July 2012? [A]Jaspal Bindra [B]Shrinath Bolloju [C]Ravneet Gill [D]Gunit Chadha
3. The Reserve Bank of India (RBI) on Tuesday kept key rates unchanged in its quarterly review, while lowering its growth projection to 6.5% and cutting statutory liquidity ratio (SLR- the amount of deposits banks park in government bonds) by 1% to 23%. What is the Repo Rate and reverse repo rate (both unchanged) announced on 31 July 2012? [A]7% and 6.5% [B]7.5% and 7% [C]8% and 7% [D]8% and 7.5%
4. Which University has rewritten the laws governing its strict academic dress code following concerns that they were unfair towards transgender students on Sunday 29 July 2012? [A]Harvard [B]Oxford [C]Stanford [D]Cambridge
5. Today(31 July 2012) is the 132 birth anniversary of one of the most celebrated writers of the Indian subcontinent who is also regarded as one of the foremost Hindi-Urdu writers of the early twentieth century. He has been referred to as the "Upanyas Samrat" ("Emperor of Novels") by some Hindi writers. Can you name him? [A]Yashpal [B]Nathuram Premi [C]Hajariprasad Dvivedi [D]Munshi Premchand
1. Until Bill and Hillary saw a feature on local news about baby car seats, they thought all brands were alike. Having seen the news broadcast, they were better informed to make the baby car seat purchase decision for their soon-to-be-born son. What source did Bill and Hillary use to collect information for their purchase decision? [A]Public [B]Commercial [C]Personal [D]Experiential
2. Arun is the owner of a luxury car dealership. He is very much worried about his business because sales of his luxury cars have declined considerably. He has read that unemployment is up, that consumer spending is down, and consumer income is also down. Which of the following best describes the current economy? [A]Recession [B]Inflation [C]Stagnation [D]Price escalation
3. Who among the following is least likely to be directly involved in actually making sales? [A]Order taker [B]Current-customer salesperson [C]Order getter [D]Support personnel
4. At the Melting Moments, an ice cream parlour, customers place their orders, watch their ice-cream sundaes being prepared, and then eat the sundaes in the store. This is an example of the service characteristic of [A]Inseparability [B]Intangibility [C]Heterogeneity [D]Perishability
5. Which of the following is/are factors of the political environment that need to be considered when doing business in a foreign country? I. National sovereignty and security policies. II. Rules regarding mergers and acquisitions. III. Implications of foreign direct investments. IV. Rules regarding patents and trademarks. [A]Only (I) above [B]Both (II) and (III) above [C]Both (III) and (IV) above [D](I), (II) and (III) above
6. Microsoft offers spreadsheet software, word processing software, and graphics software as part of its "Microsoft Office" suite of products, at one price. This is an example of [A]Target pricing [B]Captive-product pricing [C]Psychological pricing [D]Price bundling
7. A form of marketing that consists of direct communications with carefully targeted individual customers, often on a one-to-one, interactive basis to obtain an immediate response is called [A]Database marketing [B]Relationship marketing [C]Direct marketing [D]Personal selling
8. Bata Shoe Company sells its manufactured products through its own chain of retail outlets. Which of the following marketing strategies does Bata employ? [A]Backward integration [B]Forward integration [C]Horizontal integration [D]Diversified strategy
9. The advantage derived by the marketer, from which of the following, gets reduced if the technology used in a product becomes obsolete fast? [A]Product form [B]Product design [C]Product position [D]Product durability
10. Persil acquired by Lever Bros, is the best selling laundry detergent in the UK. When Lever Bros. used the Persil brand name for its washing up liquid it was adopting a/an [A]Individual branding strategy [B]Family branding strategy [C]Line extension strategy [D]Brand extension strategy
11. The company that overlooks new and better ways to do things will eventually lose customers to another company which has found a better way of serving customer needs. This is a major tenet of [A]Innovative marketing [B]Consumer-oriented marketing [C]Value marketing [D]Sense-of-mission marketing
12. Which of the following is a trade sales promotion method aimed specifically at retail outlets? [A]Trade show [B]Buyback allowance [C]Merchandise allowance [D]Scan back allowance
13. A company in its communication message lays emphasis on the quality, performance and value of its products. What is the communication objective of the company? [A]Awareness [B]Knowledge [C]Liking [D]Preference
14. Which of the following is not a condition necessary for an exchange to take place? [A]Each party must have something that interests the other [B]Each party must be in a position to communicate and deliver the product [C]The parties must involve themselves even if they consider each other undesirable or unacceptable to deal with [D]Each party must be free to accept or reject any offer from the other party
15. In which approach of the marketing costs analysis, is the net income calculated by deducting direct andindirect expenses from the gross margin? [A]Variable costs [B]Full costs [C]Average costs [D]Sunk costs
1. Recently on Sunday 29 July 2012, an "under construction" 400 meters long tunnel originating from the Pakistani side of the international border in Jammu and Kashmir has been discovered near an army post. In which district this army post lies? [A]Samba [B]Rajouri [C]Poonch [D]Doda
2. In which country, voters go to the polls for an impeachment referendum against their President Traian Băsescu on Sunday 29 July 2012? However president Basescu survived impeachment vote as too few people turned out to vote as declared on Monday 30 July 2012. [A]Syria [B]Yemen [C]Romania [D]Hungary
3. As per the World Trade Report 2012 of WTO, India had the fastest export growth among major traders in 2011, with shipments rising 16.1 percent. The report also said that India has overtaken __________ in exports growth rate in 2011 and topped the list of all major trading countries in the world. [A]Japan [B]South Korea [C]Germany [D]China
4. InterGlobe nnounced on Sunday 29 July 2012 that it is making a foray into retailing at Metro stations and on highways through its subsidiary InterGlobe Retail and it has started opening shops at Delhi Metro stations. InterGlobe also owns a budget airline carrier. What is the name of the airline operated by Interglobe? [A]GoAir [B]IndiGo [C]SpiceJet [D]Deccan Aviation
5. On 30 July 2012,following a disturbance in the Northern Grid, power supply to eight northern region states of Delhi, UP, Haryana, Punjab, Rajsthan, Himachal Pradesh, Jammu and Kashmir and Uttarakhand was severely hit and services including hospitals and rail services disturbed since 2.30 am. Which organization manages the transmission grids in the country? [A]National Thermal Power Corporation (NTPC) [B]National Hydroelectric Power Corporation (NHPC) [C]Power System Operation Corporation Ltd (POSOCO) [D]Power Grid Corporation of India
1. Consider the following statements: 1. Narasimha Saluva ended the Sangama dynasty and seized the throne for himself and started the Saluva dynasty 2. Vira Narasimha deposed the last Saluva ruler and seized the throne for himself 3. Vira Narasimha was succeeded by his younger brother, Krishnadeva Raya 4. Krishnadeva Raya was succeeded by his half brother, Achyuta Raya Which of the statements given above are correct? [A]1, 2 and 3 [B]2, 3 and 4 [C]1 and 4 [D]1, 2, 3 and 4
2. Who was the last ruler of the Tughluq dynasty of the Delhi Sultanate? [A]Firuz shah Tughlaq [B]Ghiyas-ud-din Tughlaq Shah II [C]Nasir-ud-din Mahmud [D]NasratShah
3. How did the dynasty of Nizam Shahis of Ahmadnagar come to an end? [A]Ahmadnagar was annexed into Mughal empire and Husain Shah was consigned to life imprisonment [B]Mughal troops destroyed Daulatabad fort and killed Nizam-ul Mulk of Ahmadnagar [C]Fateh Khan usurped the throne from Nizam-ul- Mulk [D]Malik Ambar was defeated in a battle with Mughals in 1631 and the entire royal family was killed by the Mughal troops
4. Consider the following statements about Sikh Gurus: 1. Banda Bahadur was appointed' as the military leader of the Sikhs by Guru Tegh Bahadur 2. Guru Arjun Dev became the Sikh Guru after Guru Ram Das 3. Guru Arjun Dev gave to Sikhs their own script Guru Mukhi Which of the statements given above is/are correct? [A]1 only [B]2 and 3 [C]1 and 3 [D]1 and 2
5. The initial design and construction of which massive temple took place during the reign of Suryavarman II? [A]Sri Mariamman Temple [B]Angkor Vat Temple [C]Batu Caves Temple [D]Kamakhya Temple
6. When Raja Wodeyar founded the Kingdom of Mysore, who was the ruler of the Vijayanagar Empire? [A]Sadasiva [B]Tirumaia [C]Rangall [D]Venkatall
7. In the year 1613, where was the English East India Company given permission to set up a factory (trading post)? [A]Bangalore [B]Madras [C]Masulipattam [D]Surat
8. Assertion (A): Muhammad bin Tughluq issued a new golij coin which was called Dinar by Ibn Batutah. Reason (R): Muhammad bin Tughluq wanted to issue toki currency in gold coins to promote trade with West Asii and North African countries. [A]Both A are R are true and R is the correct explanation of A [B]Both A and R are true but R is not a correct explanation of A [C]A is true but R is false [D]A is false but R is true
9. Which one ofthe following is the correct chronological orde of the Afghan rulers to the throne of Delhi? [A]Sikandar Shah- Ibrahim Lodi-Bahlol Khan Lodi [B]Sikandar Shah-Bahlol Khan Lodi or Lodin Ibrahim [C]Bahlol Khan Lodi or Lodin -Sikandar Shah- Ibrahim Lodi [D]Bahlol Khan Lodi or Lodin Ibrahim Lodi or Lodin Sikandar Shah
10. Bhakta Tukaram was a contemporary of which Mughal emperor? [A]Babar [B]Akbar [C]Jehangir [D]Aurangzeb
11. In Indian history, who was Abdul Hamid Lahori? [A]An important military commander during Akbar reign [B]An official historian of the reign of Shah Jahan. [C]An important noble and confidant of Aurangzeb. [D]A chronicler and poet during the reign of Muhammad Shah.
12. Where is the famous Vijaya Vittala temple having its 56 carva pillars emitting musical notes located? [A]Belur [B]Bhadrachalam [C]Hampi [D]Srirangam
13. During the time of which Mughal Emperor did the Engilish East India Company establish its first factory in India? [A]Akbar [B]Jahangir [C]Shahjahan [D]Aurangzeb
14. Where is the famous Virupaksha temple located? [A]Bhadrachalam [B]Chidambaram [C]Hampi [D]Srikalahasti
15. With whose permission did the English set up their fu factory in Surat? [A]Akbar [B]Jahangir [C]Shahjahan [D]Aurangzeb
1. Mr. Naresh deposited Rs.2,000 at the beginning of every month in a bank for five years, if the interest rate is 12% p.a. compounded monthly, then the accumulated amount he will get after 5 years is [A]Rs.89,910 [B]Rs.1,34,400 [C]Rs.1,63,340 [D]Rs.1,64,973
2. Following is the probability distribution of rates of return of a stock: Return (%) 10 12 15 20 Probability 0.30 0.10 0.40 0.20 The expected rate of return from the stock is [A]12.0% [B]14.2% [C]15.0% [D]16.8%
3. Net working capital is equal to [A]Current assets – Current liabilities. [B]Fixed assets – current assets [C]Current Assets – Cash [D]Long term loans – short term loans
4. The objective of financial management is to [A]Maximize the revenues [B]Minimize the expenses [C]Maximize the return on investment [D]Maximize the wealth of the owners by increasing the value of the firm
5. Mr. Sharma wishes to purchase a 91 day T-bill of face value Rs.100, maturing after 60 days. If, on maturity, he wishes to earn a yield of 11.5%, the purchase price of T-bill for Mr. Sharma should be [A]Rs.88.50 [B]Rs.92.21 [C]Rs.97.22 [D]Rs.98.14
6. If the return on a security lies below the security market line, [A]The security is conservative security [B]The security is aggressive security [C]The ris k free rate of return is more than the expected return from that security [D]The security is over priced
7. A stock has an expected return of 12.25 percent. The beta of the stock is 1.15 and the risk-free rate is 5 percent. What is the market risk premium? [A]1.30% [B]6.30% [C]6.50% [D]7.25%
8. Which of following statements is/are true with respect to rights issue? I. It involves the issue of securities to the existing shareholders and to the public simultaneously. II. It involves the issue of securities to the existing shareholders at a price, which is generally lower than the current market price. III. It generally entails lower cost of issue. IV. It is generally made to high networth individuals. [A]Only (I) above [B]Only (III) above [C]Both (II) and (III) above [D]Both (II) and (IV) above
9. The cost of debt remains more or less constant up to a certain degree of leverage but rises there after at an increasing rate. This proposition is based on [A]Net income approach on capital structure [B]Net operating income approach on capital structure [C]Traditional approach on capital structure [D]Modigliani and Miller approach
10. Which of the following statements is/are true regarding the capital recovery factor? I. It is the inverse of the PVIF factor. II. It represents the amount that has to be invested at the end of every year for a period of ‘n’ years at the rate of interest ‘k’ in order to accumulate Re.1 at the end of the period. III. It can be applied to find out the amount to be invested periodically to liquidate a loan over a specified period at a given rate of interest. [A]Only (II) above [B]Only (III) above [C]Both (II) and (III) above [D]Both (I) and (III) above
11. As the number of securities in a portfolio increases, [A]The portfolio variance increases [B]The portfolio variance depends more on average covariance [C]The portfolio variance depends more on average expected value [D]The portfolio variance depends more on average variance
12. Which of the following can be inferred from the Miller and Modigliani model on dividend policy? [A]As the dividend payout ratio increases, the share price decreases, if the rate of return is greater than the cost of capital [B]As the dividend payout ratio decreases, the share price decreases, if the rate of return is less than the cost of capital [C]The dividend policy of the firm does not influence its value [D]Irrespective of the rate of return and cost of capital the share price increases, as the amount of dividend payout ratio increases
13. Which of the following statements is/are true? I. Current yield is equal to the coupon rate, if the market price is equal to the face value of the bond. II. When the required rate of return (kd) is greater than the coupon rate, the value of the bond is less than its par value. III. Current yield is equal to the interest paid divided by the face value of the bond. [A]Only (I) above [B]Both (I) and (II) above [C]Both (I) and (III) above [D]Both (II) and (III) above
14. In a world with corporate taxes but no possibility of firm’s financial distress, the value of the firm will be maximized, when [A]Pure debt is used [B]Pure equity is used [C]Debt and equity are used in equal proportion [D]Debt-equity ratio is 2:1
15. Consider the following data regarding a product: Total cost of ordering and carrying inventory Rs.870 Quantity per order 1,000 units Carrying cost as a percentage of the purchase price 3% Fixed cost per order Rs.100 Purchase price Rs.10 The annual usage of the material is [A]3,000 units [B]7,200 units [C]8,900 units [D]9,000 units
1. Activists acting as moral police raided a resort in Mangalore on Saturday 28 July 2012, and assaulted girls and boys who were partying there alleging that it was a rave party and illegal activities were being carried out there. Which organisation these activists belong to (However that organization denied its involvement on Sunday)? [A]Bajrang Dal [B]Vishwa Hindu Parishad [C]Hindu Janajagarana Vedike [D]Islamic Organisation of India(SIO)
2. India on Sunday 29 July 2012 successfully test fired supersonic cruise missile as part of a user trial by the army from integrated test range (ITR) at chandipur. The 32nd test-firing was part of the development trials of the missile which has already been inducted into the Army and the Navy. What is the name of this missile? [A]Brahmos [B]Agni [C]Aakash [D]Shaurya
3. In the Olympics opening ceremony on 27 July 2012, one unidentified woman, dressed in a red top and blue pants managed to take part in the athletes' parade alongside the team of which country? [A]India [B]China [C]Pakistan [D]Australia
4. Dubbing Pakistan as a "global leader" in visa and passport forgery, which country's envoy (High commissioner to Pakistan, Adam Thomson) has said that visa fraud is a deep-rooted industry in Pakistan? [A]USA [B]UK [C]Australia [D]Newzealand
5. According to The Scotsman, the survey (Released on Sunday 29 July 2012) by US-based PR firm Burson-Marsteller looking at the rise of "Twiplomacy", which politician has topped the league of world leaders with 17 million followers on Twitter? [A]David Cameron, Prime Minister of UK [B]Hugo Chavez, President of Venezuela [C]Barack Obama, US President [D]Paul Kagame, Rwanda President
1. In a “historic” session that lasted all of five minutes, which state's assembly met on Friday 27 July 2012 and passed a resolution restoring the membership of two expelled Congress MLAs? [A]Uttar Pradesh [B]Madhya Pradesh [C]Himachal Pradesh [D]Karnataka
2. German automobile giant BMW, on Friday 27 July 2012, launched its all-new 3 Series in India. The new BMW 3 Series CKD (completely knocked down) kits are assembled at BMW’s plant at Mahindra World City. Mahindra World City is located near to which city in India? [A]Jamshedpur [B]Pune [C]Gurgaon [D]Chennai
3. Which former Indian cricketer has resigned from the Essel Sports Private Limited / ICL and revived his association with BCCI on Wednesday 25 July 2012? [A]Ravi Shastri [B]Dilip Vengsarkar [C]Kapil Dev [D]Bishan Singh Bedi
4. Market regulator Sebi on Friday 27 July 2012 said in a notification that in order to facilitate a system for making online applications for public issue of __________ and to reduce the timelines of the issue process, it has been decided to extend ASBA (Application Supported by Blocked Amount) facility to these public issues. [A]Equity Shares [B]Mutual Fund [C]Debt Securities (Bonds) [D]Non Convertible Debentures (NCD)
5. The Samajwadi Party on Saturday, 28 July 2012, distanced itself from the person who took the interview of Gujarat Chief Minister Narendra Modi, saying he is no longer a part of the party. This person is also a member of Parliament from Lucknow and the editor of Urdu weekly Nai Duniya. Name the person who took this interview? [A]Azam Khan [B]Shahid Siddiqui [C]Ahmed Saeed Siddiqui [D]Nafees Ahmad
Directions (Qs. 1 to 15) : Choose the word which is most nearly the same in meaning (Synonym) as the given word in question.
1. Sluice [A]Threatening [B]Vexation; Disappointment [C]Artificial Channel For Directing Or Controlling The Flow Of Water [D]Insignificant; Tiny; Weak
2. Spangle [A]Conceit; Vanity [B]Kindly; Doing Good [C]Sensitive; Irascible [D]Small Metallic Piece Sewn To Clothing For Ornamentation
3. Stanch [A]Attainment Of Highest Point [B]Framework And Working Parts Of An Automobile [C]Check Flow Of Blood [D]Something Originally Of Little Value Or Importance That In Time Becomes Very Valuable
4. Stratagem [A]Argumentative; Fond Of Argument [B]Deceptive Scheme [C]Showing Hard Work; Taking Great Care [D]Obscene; Indecent
5. Subsistence [A]Suggestion; Hint; Taste [B]Practical Person [C]Existence; Means Of Support; Livelihood [D]Weak; Ineffective
6. Supine [A]Heavenly [B]Flair; Flamboyance [C]Parchment [D]Lying On Back
7. Swindler [A]Compose On The Spur Of The Moment [B]Sad; Solemn [C]Upstart; Newly Rich Person [D]Cheat
8. Tatterdemalion [A]Exaggeration; Overstatement [B]Charge [C]Honor At A Festival [D]Ragged Fellow
9. Terminology [A]Hairstyle [B]Fear Or Hatred Of Foreigners [C]Terms Used In A Science Or Art [D]Open Widely
10. Tithe [A]Slander; Vilify [B]Tax Of One-Tenth [C]Travel; Journey [D]Protest
11. Transition [A]Harshness; Plainness [B]Going From One State Of Action To Another [C]Person Wearing Tattered Clothes [D]Medieval Chemistry
12. Troth [A]Behaving Like A Slave; Servile; Obsequious [B]Pledge Of Good Faith Especially In Betrothal [C]Steal Another'S Ideas And Pass Them Off As One'S Own [D]Flexible; Supple
13. Vendor [A]Like A Bull [B]Very Carefully [C]Scope [D]Seller
14. Vertex [A]Sediment; Worthless Residue [B]Summit [C]One Who Fits Glasses To Remedy Visual Defects [D]Weakness
15. Vital [A]Prophetic; Pertaining To Revelations [B]Lacking In Spirit [C]Vibrant And Lively; Critical; Living, Breathing [D]Demanding And Leaving No Choice
1. The Opening Ceremony of the 2012 Summer Olympics will be held on 27 July 2012 where Oscar-winning director Danny Boyle is the artistic director and is co-ordinating and designing the opening ceremony. This ceremony is also called by which other name? [A]The Isles of Wonder [B]The Isles of Olympics [C]Gamers' Extravaganza [D]The Isles of Games
2. Japanese businessman Kenichi Watanabe resigns on 26 July 2012 as the CEO of which financial company following a series of insider trading scandals? [A]Toyota Financial Services [B]Nomura Holdings [C]Matsui Securities [D]Nikko Citigroup
3. In Pakistan Supreme Court verdict on 26 July 2012, Pakistanis will have to shell out more for which food item following a Supreme Court ruling? [A]Biryani [B]Kabab [C]Samosa [D]Pizza
4. Indian Congress leader ND Tiwari's DNA test result to decide the paternity suit, will be opened in Delhi High Court on 27 July 2012 and could be made public. Who has filed this Paternity suit claiming Tiwari to be his biological father? [A]Raj Shekhar [B]Sumeet Shekhar [C]Sushil Sanwal [D]Rohit Shekhar
5. Which Indian bank successfully raised USD 1.25 billion from an overseas dollar-denominated bond sale on 26 July 2012, making it the single largest issue from the domestic banking in recent years? [A]Canara Bank [B]State Bank of India [C]Bank of India [D]ICICI Bank
1. If the opening inventory of a business is undercast, it will [A]Increase gross profit and decrease net profit [B]Decrease gross profit as well as net profit [C]Increase value of assets [D]Increase gross profit as well as net profit
2. Which of the following is not a financial statement? [A]Profit and loss account [B]Profit and loss appropriation account [C]Balance sheet [D]Trial Balance
3. Based on which of the following concepts, is share capital account shown on the liabilities side of a balance sheet? [A]Business entity concept [B]Money measurement concept [C]Duality concept [D]Going concern concept
4. Which of the following is a liability of a firm? [A]Debit balance of analytical petty cash book [B]Credit balance of bank pass book [C]Debit balance of bank column of cash book [D]Credit balance of bank column of cash book
5. Which of the following statements is true? [A]Inventory valuation affects only the income statement [B]Undercasting or overcasting of subsidiary book is an example of error of commission [C]Capital expenditure wrongly treated as revenue is an example of error of commission [D]The sum total of assets is equal to the sum total of outside liabilities
6. Provision for bad debts is made as per the [A]Conservatism concept [B]Cost concept [C]Consistency concept [D]Going concern concept
7. Purchase of fixed assets on credit is originally recorded in [A]Purchases book [B]Ledger [C]Cash book [D]Journal proper
8. Double entry book keeping involves [A]Two accounts being affected for each transaction which are equal and opposite to one another [B]Two sets of books being kept for the business [C]Business book-keeping being kept by more than one person [D]Every entry in the business books being checked twice
9. Which of the following are current assets of a business? I. Income received in advance II. Stock III. Debtors IV. Pre-paid expenses V. Accrued income [A]Both (I) and (IV) above [B]Both (II) and (III) above [C](I), (II) and (III) above [D](II), (III), (IV) and (V) above
10. The excess price received over the par value of shares should be credited to [A]Calls-in-advance account [B]Share capital account [C]Reserve capital account [D]Share premium account
11. The claims against the company not acknowledged as debts are shown as [A]Current liabilities [B]Loans and advances [C]Notes to balance sheet [D]Directors’ report
12. The amount of any transaction incorrectly recorded, either wholly or partly, is [A]Error of omission [B]Error of commission [C]Error of principle [D]Compensating error
13. The discount allowed on re-issue of forfeited shares is debited to [A]General reserve account [B]Capital reserve account [C]Revaluation reserve account [D]Forfeited shares account
14. Under cash basis of accounting, revenue is recognized when [A]Sale is made [B]Cash is received [C]Goods are delivered [D]Services are rendered
15. Which of the following factors is used as a multiplier of super profits in valuation of goodwill of a business? [A]Average capital employed in the business [B]Simple profits [C]Number of years’ purchase [D]Normal rate of return
1. Which person from India won the 2012 Ramon Magsaysay Award announced on 26th July 2012? [A]Romulo Davide [B]Syeda Rizwana Hasan [C]Ambrosius Ruwindrijarto [D]Kulandei Francis
2. Which company along with Pantel Technologies Private Limited (PTPL) has jointly launched low-cost tablet T-Pad IS701C in India on 26 July 2012? [A]MTNL [B]Reliance [C]BSNL [D]Bharti Airtel
3. Uday Chopra, the CEO of YRF Entertainment, launched a new venture(comic book) featuring popular characters from films under the Yash Raj banner on 24th July 2012. What is the name of the comic? [A]YashRaj Comics [B]Yomics [C]Ucomics [D]Filmomics
4. In a scant four days this month(8 July - 12 July), the surface of Greenland's ice sheet melted to an extent not witnessed in 30 years of satellite observations, NASA reported on Tuesday 24th July 2012. It was detected after analysing radar data from 3 different satellites including the satellite from Indian Space Research Organization ( ISRO). What is the name of ISRO's satellite which detected this? [A]Oceansat-2 [B]Kalpana-1 [C]GSAT-11 [D]CartoSat-2
5. The Indian Army is set to observe the _______ anniversary of its victory in the Kargil war with a series of events for two days starting 26th July at the war memorial in Drass sub-sector of Kargil region in Jammu and Kashmir. [A]11th [B]12th [C]13th [D]14th
1. Premium on redemption of debentures account is [A]A real account [B]A nominal account [C]A personal account [D]An asset
2. The maximum rate of discount that is allowed as per the provisions of the Companies Act in the event of a company issuing shares at a discount is [A]5% [B]8% [C]10% [D]12%
3. The trade discount on purchases is recorded [A]When it is received [B]When the inventory is purchased [C]When the inventory is sold [D]Not at all recorded in the books
4. Which of the following is a leverage ratio? [A]Debt-Equity ratio [B]Current ratio [C]Quick ratio [D]Earning power
5. The document inviting offers from public to subscribe for the debentures or shares of a body corporate is a [A]Share certificate [B]Debenture [C]Fixed deposit receipt [D]Prospectus
6. Which of the following is not an asset? [A]Stock of stationery [B]Goodwill [C]Profit and loss account (credit balance) [D]Accounts Receivable
7. The portion of the acquisition cost of an asset yet to be allocated is known as [A]Written down value [B]Accumulated value [C]Realisable value [D]Salvage value
8. Which of the following items is/are covered under Accounting Standard-2 with regard to accounting for inventory? I. Financial instruments held as stock-in-trade II. Work in progress arising under construction contracts III. Work in progress of service providers IV. Work in progress of a manufacturing industry. [A]Only (I) above [B]Only (IV) above [C]Both (I) and (II) above [D]Both (III) and (IV) above
9. Which of the following statements is/are true? I. Drawings account is a nominal account II. Capital account is a real account III. Prepaid rent is a personal account IV. Outstanding salaries account is a nominal account V. Patents account is a personal account. [A]Only (I) above [B]Only (III) above [C]Both (II) and (IV) above [D](II), (IV) and (V) above
10. Which of the following events is/are not recorded in the books of a business? [A]Significant monetary events after the balance sheet date [B]Death of a chief executive of the business [C]Government investigations into the pricing policies of the business [D]Both (b) and (c) above
11. Which of the following appears in the profit & loss appropriation account? [A]Interest on debentures [B]Dividend [C]Provision for taxation [D]Provision for bad debts
12. Which of the following inventory valuation methods shows higher profits during the period of rising prices? [A]FIFO method [B]LIFO method [C]Weighted average method [D]Simple average method
13. At the time of preparation of final accounts, bad debts recovered account will be transferred to [A]Debtor’s account [B]Profit & loss account [C]Profit & loss adjustment account [D]Profit & loss appropriation account
14. Which of the following is not an intangible asset? [A]Goodwill [B]Trade mark [C]Franchise [D]Accounts receivable
15. If machinery account is debited with the amount of repairs incurred on the machine, this is an example of [A]Compensating error [B]Error of principle [C]Error of commission [D]Error of omission
1. 500 sex workers from across 42 countries participated in a 'freedom rally' on 25 July 2012, that kicked off from the country's and perhaps Asia's biggest red-light district. What is the name of this red light area? [A]G B Road, Delhi [B]Sonagachi, Kolkata [C]Kamathipura, Mumbai [D]Chaturbhuj Sthan, Muzaffarpur
2. On 24th July 2012, West African nation's leader "John Evans Fifii Atta Mills ", who led his country to the fastest pace of economic growth on the continent, died. He was the president of which African country? [A]Nigeria [B]Guinea [C]Ghana [D]Gambia
3. The violent clashes between minority immigrants and Bodo tribals which started on 19th July 2012 claimed 35 lives till 25th July 2012. Which state of India is facing these ethnic clashes? [A]Nagaland [B]Manipur [C]Mizoram [D]Assam
4. Which state's government banned production, distribution and sale of Gutka and panmasala in the state? This state also becomes the seventh state in India to ban gutka. [A]Jharkhand [B]Maharashtra [C]Delhi [D]Karnataka
5. Encouraged by the increasing acceptance by transporters of its RORO service, Konkan Railway Corporation Limited (KRCL) has planned on 25 July 2012 to augment the capcity by adding one more rake. What is RORO? [A]Rail On/Road Off [B]Roll On/Rail On [C]Roll Off/Rail On [D]Roll On/Roll Off
1. Digitising tablet is used to [A]Sense the presence or absence of mark [B]Identify the product [C]Read text from paper [D]Enter drawings and sketches into the computer
2. Java programming language is [A]OS dependent [B]OS Independent [C]Hardware independent [D]Both 2 and3
3. Web browsers [A]Enable the users to visit a server’s computer site directly [B]Enable a user to download information in various formats [C]Have a history feature [D]All of the above
4. The monitors of a computer is connected to it by a [A]Modem [B]Line driver [C]Wire [D]Cable
5. Compatibility concerns [A]Only OS [B]ONLY SOFTWARE [C]ONLY HARDWARE [D]BOTH HARDWARE AND SOFTWARE
6. Process is /are [A]Contents of secondary memory [B]Contents of main memory [C]A program in execution [D]A job in execution
7. You can delete one character at a time using _______ key [A]Edit [B]Delete [C]Backspace [D]Both 2 and 3
8. Android is an [A]Application software [B]Web browser [C]Mobile operating system [D]Open international standard
9. A blu Ray disk is an example of: [A]Hard disk [B]Magnetic disk [C]Optical disk [D]Output disk
10. Which of the following protocols is not applicable in network layer? [A]RIP [B]IGMP [C]OSPF [D]UDP
11. Which of the following is pressed to create chart? [A]F10 [B]F11 [C]F9 [D]F7
12. Viruses that can be triggered by the passage of certain data and time are called [A]Logic bombs [B]Macro viruses [C]Boot sector viruses [D]Resident viruses
13. OR, XOR AND can be performed by ______ of a computer in the CPU [A]Memory [B]CU [C]Register [D]ALU
14. Internet provides [A]Online communication [B]Software sharing [C]Customer support services [D]All of the above
15. Radio- Router technology uses a radio transmission framework for [A]Packet [B]Broadband communication [C]Wireless communication [D]All of the above
1. Manasa Ltd. offers 5 right shares to its existing shareholders for every 3 shares held by them. If the price of right issue is Rs.150 per share and its market value is Rs.220 per share, then the value of a right is [A]Rs. 26.25 [B]Rs. 40.00 [C]Rs. 43.50 [D]Rs. 43.75
2. Which of the following statements pertaining to revaluation of assets of the subsidiary company revalued at the time of acquisition of shares in the subsidiary is false? [A]The upwards revaluation of the asset will be treated as pre acquisition profit and treated accordingly [B]The downward revaluation of the asset will be treated as pre acquisition loss and treated accordingly [C]Share of minority shareholders is added or deducted to the minority interest depending on whether there is an upward or downward revaluation [D]The depreciation in respect of the revalued asset is treated as pre acquisition expense and adjusted in the pre acquisition profits or losses
3. If the holding company receives dividend out of pre-acquisition profits of the subsidiary company it will be [A]Credited to the investment account [B]Debited to the investment account [C]Credited to the consolidated profit and loss account [D]Debited to the consolidated profit and loss account
4. Mitra and Mayura, two underwriters, underwrite 10,000 shares and 15,000 shares of a company. The company received applications for 12,000 equity shares of which marked applications were as follows: Mitra –– applications in respect of 4,000 shares Mayura –– applications in respect of 6,000 shares The liability of the two underwriters for unsubscribed shares were [A]Mitra 6,000 shares and Mayura 9,000 shares [B]Mitra 9,000 shares and Mayura 6,000 shares [C]Mitra 5,200 shares and Mayura 7,800 shares [D]Mitra 7,800 shares and Mayura 5,200 shares
5. If machinery account is debited with the amount of repairs incurred on the machine, this is an example of [A]Compensating error [B]Error of principle [C]Error of commission [D]Error of omission
6. Mishra Ltd. has furnished the following data for the month of September 2003: Credit purchases Rs.3,00,000 Opening balance of sundry creditors Rs. 75,000 Closing balance of sundry creditors Rs. 50,000 Discount received Rs. 5,000 Cash paid to creditors by Mishra Ltd. during the month was [A]Rs.3,30,000 [B]Rs.3,25,000 [C]Rs.3,20,000 [D]Rs.3,00,000
7. Maple Ltd. has furnished the following data for the year 2010-2011: Salary for the year Rs.2,90,000 Salary outstanding on March 31, 2002 Rs. 40,000 Salary outstanding on March 31, 2003 Rs. 20,000 Salary paid in advance on March 31, 2003 Rs. 15,000 The amount of salary paid during the year 2002-2003 was [A]Rs.3,65,000 [B]Rs.3,25,000 [C]Rs.3,10,000 [D]Rs.2,85,000
8. The starting point of the financial forecasting exercise is the [A]Sales forecast [B]Forecast of labor cost [C]Forecast of material cost [D]Forecast of operating expenses
9. Which of the following appears under the head ‘Miscellaneous expenditure’ on the assets side of Balance Sheet of a company? [A]Bills discounted from bank [B]Prepaid insurance [C]Directors’ remuneration [D]Discount allowed on issue of shares
10. Dividends are usually paid on [A]Authorized capital [B]Issued capital [C]Called-up capital [D]Paid-up capital
11. Which of the following can be utilized for redemption of preference shares? [A]The proceeds from fresh issue of equity shares [B]The proceeds from issue of debentures [C]The proceeds from issue of fixed deposit [D]The sale proceeds of investments
12. Which of the following costs is not categorized as Research and Development Costs? [A]Cost of materials consumed in the process of research and development [B]Amortization of patents and licenses related to research and development [C]Depreciation of premises that is used for carrying the work of research [D]Promotional expenses on market research for existing products
13. The maximum amount beyond which a company is not allowed to raise funds by issue of shares is [A]Issued capital [B]Reserve capital [C]Nominal capital [D]Subscribed capital
14. According to which of the following accounting concepts, are consolidated financial statements prepared when a parent-subsidiary relationship exists? [A]Going concern [B]Business entity [C]Materiality [D]Cost
15. Which of the following data is essential for calculation of value of an equity share under the intrinsic value method? [A]Normal rate of return [B]Expected rate of return [C]Market value per share [D]Net equity
1. Which scooter maker has announced (on 24th July 2012) the signing of Bollywood diva Deepika Padukone as the face of its Scooters in India? [A]Honda [B]Yamaha [C]TVS [D]Vespa
2. An American physicist and a former NASA astronaut who became the first American woman to enter space in 1983 died recently on 23rd July 2012. Can you name her? [A]Valentina Tereshkova [B]Svetlana Savitskaya [C]Dr. Tam E. O'Shaughnessy [D]Sally Kristen Ride
3. Which politician's vote in the recent presidential election on 19th July 2012 was rejected by Election Commission of India? [A]Lalu Prasad Yadav [B]Sharad Pawar [C]Mulayam Singh Yadav [D]Mamta Banerjee
4. Yoga guru Ramdev's aide Balkrishna was arrested on 20 July 2012 by the CBI after a non-bailable warrant was issued against him. What are the alleged charges on him? [A]Money Laundering [B]Fake documents case [C]Instigate Violence [D]Murder
5. Which state's Chief Minister left on Sunday, 22nd July 2012, on a four-day official tour of Japan to meet its Deputy Prime Minister and other top officials and business persons? [A]Bihar (Nitish Kumar) [B]Haryana (Bhupinder Singh Hooda) [C]Gujrat (Narendra Modi) [D]Maharashtra (Prithviraj Chavan)
1. WIMAX technology is based on the IEEE______ standard [A]803.13 [B]802.15 [C]802.16 [D]802.14
2. To indicate the decision point in the program a_______ shaped symbol is used [A]Circle [B]Rectangle [C]Diamond [D]Ellipse
3. Thesaurus option is available on______menu [A]Page layout [B]References [C]Review [D]Layout
4. The ________ symbol is used to specify a cell range [A]Slash [B]Hyphen [C]Colon [D]Comma
5. In physical layer which of the following devices is not applicable? [A]Repeater [B]Hub [C]Bridge [D]None of these
6. In multitasking [A]We can only one CPU [B]We follow single user concept [C]We follow multi user concept [D]Both 1 and 2
7. _________is frequently used to import videos to a computer [A]Software [B]Fire wire [C]Firmware [D]Optical wire
8. In a word document _____ bar gives the information about the page number, number of pages etc [A]Tool [B]Task [C]Menu [D]Status
9. Alternate keys are considered a part of _____ key. [A]Primary [B]Foreign [C]Candidate [D]Composite
10. In OSI model the job of dialogue control and token management is performed by ______ layer [A]Presentation [B]Network [C]Session [D]Transport
11. The process of moving from main memory to disk is called [A]Caching [B]Swapping [C]Spooling [D]Scheduling
12. Which of the following is an absolute cell reference? [A]!A!1 [B]$A$1 [C]#A#1 [D]_A_1
13. IN Baudot code how many numbers of bits per symbol are used? [A]Seven [B]Five [C]Six [D]Eight
14. The name of a file in MS Word cannot contain [A]Letter [B]Space [C]Underscore [D]Number
15. A top to bottom relationship among the data items in a database is established is established by a [A]Hierarchical system [B]Sub System [C]Network System [D]Relational scheme
1. She was an officer of the Indian National Army, and the Minister of Women's Affairs in the Azad Hind government. This freedom fighter died on 23rd July 2012. She was the sole opponent of A.P.J. Abdul Kalam in 2002 Presidential Election. Name her. [A]Subhashini Ali [B]Janaky Athi Nahappan [C]Rani Velu Nachiyar [D]Captain Lakshmi Sahgal
2. Pranab Mukherjee got elected as the president of India on 22 July 2012. He will take office as the ______ President of India on 25 July 2012. [A]11th [B]12th [C]13th [D]14th
3. UP Chief Minister announced on 23rd july 2012 that Chhatrapati Shahuji Maharaj Nagar, formerly known as Amethi, will be renamed along with 7 other districts. What is the name of "Chhatrapati Shahuji Maharaj Nagar" now? [A]Gauriganj [B]Rambai Nagar [C]Kushinagar [D]Amethi
4. Odisha-based sand artist Sudarsan Pattnaik's sculpture of Hindu god Ganesha has won two gold medals at the just-concluded Solo International Sand Art Contest on 23rd July 2012. Where was this contest held? [A]Bhubaneshwar, Orissa [B]Marbella, Spain [C]Pattaya, Thailand [D]Cantabria, Spain
5. Name the movie which was being screened when a Heavily armed gunman killed at least 14 people and wounded more than 50 on 20 July 2012 in Colorado, USA? [A]The Dark Knight Rises [B]Spiderman-3 [C]The Reluctant Fundamentalist [D]The Butler
1. Which of the following is suitable for cotton growing? [A]Sandy soil [B]Clayey soil [C]Black soil [D]Alluvial soil
2. Bandipur Sanctuary is located in which state? [A]Tamil Nadu [B]Uttar Pradesh [C]Karnataka [D]Madhya Pradesh
3. Which state is the largest state in terms of area in India? [A]Assam [B]Rajasthan [C]Madhya Pradesh [D]Jammu and Kashmir
4. Koraput is related to which of the following industry? [A]Aeroplane [B]Ship building [C]Iron and Steel [D]Electric Locomotive
5. Which of the following group of the states is the largest producer of tea? [A]West Bengal, Tamil Nadu Himachal Pradesh [B]Karnataka, Uttar Pradesh, Rajasthan [C]Assam, Bihar, Jharkhand [D]West Bengal, Assam, Karnataka
6. Which of the following is the largest river basin? [A]Brahmaputra [B]Ganga [C]Godavari [D]Sutlej
7. The Indus valley civilisation was famous for_______. [A]Well planned cities [B]Efficient civil organisation [C]Development of architecture and art [D]All of these
8. Who built "The Red Fort" in New Delhi? [A]Akbar [B]Shah Jahan [C]Jahangir [D]Sher shah
9. What was the mascot for the 34th National Games held in Jharkhand in 2008? [A]Sheru [B]Roopa [C]Chauva [D]None
10. The term LBW is associated with which of the following games? [A]Cricket [B]Hockey [C]Football [D]Polo
11. With which game is the Agha Khan Cup associated? [A]Football [B]Badminton [C]Basketball [D]Hockey
12. Wankhede stadium is situated in which city? [A]Chandigarh [B]Bengaluru [C]Mumbai [D]Chennai
13. The Olympic games are normally held at an interval of how many years? [A]2 years [B]3 years [C]4 years [D]5 years
14. Jaspal Rana is the name associated with which of the following games? [A]Boxing [B]Shooting [C]Archery [D]Weight lifting
15. A common High Court for two or more States and/or Union Territories may be established by the [A]Parliament by making law [B]Governor of State [C]Chief Justice of India [D]President
1. Which operator is normally used for Text concatenation? [A]Hash [B]Colon [C]Ampersand [D]Apostrophe
2. _______is not a graphic file format that allows animation to be viewed on the computer. [A]GIF [B]MNG [C]MP3 [D]SVG
3. The storage area present in the Email account is often called as [A]Hyperlink [B]Attachment [C]Mailbox [D]IP address
4. _____is called a core of Unix operating system. [A]Utility [B]Kernel [C]Device Driver [D]Shell
5. In Excel the template is a [A]Title [B]Heading [C]Pattern [D]Theme
6. _________printer prints the same letters continuously in a line [A]Dot Matrix [B]Chain [C]Laser [D]Drum
7. Which of the following languages is used to retrieve data from the database [A]DDL [B]DCL [C]DML [D]None
8. Which of the following stores the data temporarily [A]RAM [B]ROM [C]Floppy Disk [D]Hard Disk
9. In power point ______is not present in formatting toolbar [A]Left align [B]Centre [C]Justify [D]Right align
10. RTF stands for [A]Real Time Formatting [B]Rich Text Format [C]Real Time Fonts [D]Real Text Formats
11. 1024 MB is equal to [A]One Gigabyte [B]One Kilobyte [C]One Megabyte [D]One Trillion Bytes
12. _______punctuations ends most lines of C code. [A]‘(Single quote) [B]; Semi colon [C]: Colon [D]‘’ double quote
13. _______register holds the content of accessed memory ward [A]I/O [B]Instruction [C]Memory Buffer [D]Memory Address
14. The RDBMS terminology for a row is [A]Relation [B]Attribute [C]Tuple [D]Degree
15. Dijkstra’s banker’s algorithm is used to resolve _______problem [A]Deadlock prevention [B]Deadlock recovery [C]Cache Coherence [D]Deadlock Avoidance
The Logo Quiz is dedicated to all the Logo and Quizzing enthusiasts across the world. This week's theme is Oil and Gas, Energy Sector. All the logos of this week's quiz are of / from Petroleum companies worldwide.
1. Guess the logo? Hint:Indian state-owned oil company headquartered at Mumbai, India and it has been ranked 267th in the Fortune Global 500 rankings of the world's biggest corporations for the year 2012.
2. Guess the logo? Hint:British multinational oil and gas company headquartered in London, United Kingdom. This company took its present name in 1954.
3. Guess the logo? Hint:Malaysian oil and gas company founded on August 17, 1974.
4. Guess the logo? Hint:World's fourth-largest oil exporter headquartered in Ahmadi, Kuwait.
5. Guess the logo? Hint:American multinational energy corporation headquartered in San Ramon, California, United States. It is one of the world's six "supermajor" oil companies.
6. Guess the logo? Hint:An American oil retail brand, which was an independent company until it merged into Chevron Corporation in 2001.
7. Guess the logo? Hint:British-Dutch multinational oil and gas company headquartered in The Hague, Netherlands.
9. Guess the logo? Hint:It has been ranked 225th in the Fortune Global 500 rankings of the world's biggest corporations for the year 2012 and it took its current name on 1 August 1977.
10. Guess the logo? Hint:One of the three major national oil companies of China.
11. Guess the logo? Hint:Chinese oil and gas company based in Beijing, China.
12. Guess the logo? Hint:National oil refining company of Kuwait established in October 1960.
13. Guess the logo? Hint:It is a vertically integrated oil concern from Poland based in Gdańsk.
14. Guess the logo? Hint:Bulgarian oil distributing company which was privatised in 1999.
15. Guess the logo? Hint:The company, headquartered in New Delhi-India, is the world's 83rd largest public corporation, according to the Fortune Global 500 list.
1. Who summons the joint session of the Rajya Sabha and Lok Sabha? [A]President [B]Speaker of Lok Sabha [C]Chairman of Rajya Sabha [D]Prime Minster
2. Which of the following is not a source of revenue to the village panchayat? [A]Property Tax [B]House Tax [C]Land Tax [D]Vehicle Tax
3. At what time all electioneering campaign during elections are stopped? [A]48 hours before the appointment time of election results [B]24 hours before the actual poll [C]48 hours before the actual elections [D]36 hours before the actual elections
4. Who appoints the chief Election Commissioner of India? [A]President [B]Prime Minister [C]Parliament [D]Chief Justice of India
5. Normally in which month "The General Budget" is presented in the parliament? [A]January [B]February [C]March [D]December
6. Who is the signatory of the Indian Currency notes in the denominations of two rupees and above? [A]Secretary, RBI [B]Finance Secretary [C]Governor RBI [D]Finance Minister
7. What is the name of the currency/monetary of Bangladesh? [A]Rupee [B]Taka [C]Rupiah [D]Dollar
8. Which situation constitute the Sellers market? [A]Commodities are available at competitive rates [B]Demand exceeds supply [C]Supply exceeds supply [D]Supply equates demand
9. Development not only means economic growth but also the _________. [A]Inflation [B]Deflation [C]Price Stability [D]Social Change
10. What does the Abbreviation NAEP stands for? [A]National Atomic Energy Planning [B]National Adult Education Program [C]National Authority on Engineering Projects [D]Nuclear and Atomic Energy Project
11. What does the abbreviation PSLV stands for? [A]Polar Survey Landing Vehicle [B]Polarised Source Locating Vision [C]Precise Source Locating Vision [D]Polar Satellite Launch Vehicle
12. Which of the following you can associate with the term Epicentre? [A]Earthquake [B]Tornadoes [C]Cyclones [D]Earth’s interior
13. Which of the following order is given to the planet of solar system on the basis of their sizes? [A]Jupiter, Saturn, Earth Mercury [B]Saturn, Jupiter, Mercury Earth [C]Mercury, Earth, Jupiter Saturn, [D]Earth, Mercury, Saturn, Jupiter
14. When did the solar eclipse occurs? [A]The sun comes in between the moon and the Earth [B]The earth comes in between moon and sun [C]The moon comes in between the sun and the earth [D]None
15. The removal of top soil between by water or wind is called by what name? [A]Soil wash [B]Soil erosion [C]Soil creep [D]Silting of soil
1. Which of the following functions of warehousing uses the warehouse as a station for transferring goods from one place to another? [A]Stock mixing [B]Batch method [C]Cross docking [D]Continuous method
2. Which of the following relates to a company assessing the monetary feasibility of its products, customer segments, territories, partners etc.? [A]Annual-Plan control [B]Profitability control [C]Efficiency control [D]Strategic control
3. The Promotional campaign “Malaysia truly Asia” tries to attract tourists to visit Malaysia. This type of promotion/advertising is known as [A]Event marketing [B]Person marketing [C]Idea marketing [D]Place marketing
4. In Canada, Coca-Cola Beverages has rolled out new marketing, technologies, and packaging to outmaneuver private-label Canadian cola bottlers, which have captured considerable market share. Coke will bring in a new just-in-time distribution system based on unit trains and cross-docking sales centers. Which of the following statements describes how Coke will most likely use its just-in-time (JIT) system? [A]The just-in-time system will require Coke to purchase and/or lease more warehouse space [B]The use of just-in-time means Coke does not have reliable demand for its product [C]The just-in-time system will allow Coke to expand its product line without requiring additional investments [D]The just-in-time system will allow Coke to operate with very low inventory levels
5. Which of the following deals with techniques for determining profitability at the market segment level, product level, distribution level and customer level? [A]Contribution analysis [B]Financial situational analysis [C]Value analysis [D]Marginal analysis
6. Smith's Fine Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Smith's is involved in [A]Positioning [B]Creating differentiation [C]SWOT analysis [D]Creating a marketing strategy
7. Among industrial products, items that are purchased routinely, that do not become part of the final physical product and are treated like expense items rather than capital goods, are called [A]Raw materials [B]Capital equipment [C]Accessory equipment [D]Component parts
8. Behavioral segmentation is an important variable for understanding different patterns of “behavior” among consumers. Which of the following statements is/are true about behavioral segmentation? I. It is the best starting point for dividing market segments. II. Occasion segmenting helps firms build up product usage. III. A consumer buying toothpaste to prevent tooth decay, can be included in a segment of consumers seeking the same benefits. IV. Split loyals are people who shift loyalty from one brand to another. [A]Only (II) above [B]Both (I) and (II) above [C](I), (II) and (III) above [D](II), (III) and (IV) above
9. Entry barriers are those things in place that can make entry into a market very hard. Which of the following is not an entry barrier? [A]Economies of scale [B]High capital requirements [C]Low asset salvage value [D]Proprietary products
10. Companies continually search for new customers in order to make profits and increase their sales volume. Which of the following is not helpful in attracting new customers? [A]Developing advertisements [B]Mailing to prospective customers [C]Participating in trade shows and fairs [D]Measuring the defection rate
11. The members of a product venture team who are instrumental in organizing new product development come from [A]The marketing department [B]The research and development department [C]The production and finance departments [D]Different functional areas of an organisation
12. Which of the following statements is/are not true about an administered vertical marketing system? I. Two or more firms administrate the channel activities. II. Firms with dominant market positions wield authority, command and cooperation from other channel members. III. The system possesses a relatively low degree of inter-organisational management. IV. Being independently owned and operated makes them different from traditional channels. [A]Only (I) above [B]Only (IV) above [C]Both (I) and (II) above [D]Both (III) and (IV) above
13. There are a number of characteristics that are distinguished by franchises. Which of the following is not one of these characteristics? I. The franchiser owns a trade or service mark and licenses it to a franchisee in return for royalty payments. II. The franchisee does not have to pay for the franchiser's name. III. The franchisee pays for the right to be part of the system. IV. The franchiser provides its franchisees with a system for doing business. [A]Only (II) above [B]Only (IV) above [C]Both (I) and (III) above [D](I), (III) and (IV) above
14. Businesses have gone through different phases or stages of marketing over years. Which of the following is true about the production era? I. Say’s law-supply creates its own demand-was truly applicable in this era. II. The market was a seller’s market. III. Product features were given importance in this era. IV. Companies focused on manufacturing processes. [A]Only (I) above [B]Only (IV) above [C]Both (II) and (III) above [D](I), (II) and (IV) above
15. Which of the following is incorrect when assessing the communication process? I. It should monitor the consumer from pre-selling to post-consumption stages. II. It can be sabotaged by ‘noise’ which prevents the receiver getting the intended message. III. It has an encoding element by which the receiver assigns meanings to the symbols or illustrations he receives. IV. It has some element of feedback. [A]Only (I) above [B]Only (III) above [C]Both (I) and (III) above [D]Both (III) and (IV) above
