1. What was the movement behind, “Doodh, doodh, doodh, doodh.. Doodh hai wonderful, pi sakte hai roze glass full...” called?
[A]Got Milk movement
[B]Operation Flood
[C]‘Milk for all’ campaign
[D]Green revolution
2. Who used the tagline, “All the news that’s fit to print”?
[A]Boston Globe
[B]The Times
[C]Asian Age
[D]New York Times
3. ‘New Coke’ was Coca Cola’s most infamous product failure. But another product it launched also failed. What was it called?
[A]Crystal Coke
[B]Black Coke
[C]OK Cola
[D]Caffeine Cola
4. How did Pepsi gets its name?
[A]It was peppermint flavoured
[B]The founding member’s dog’s name was Pepsi
[C]It gave you a peppy feeling
[D]It claimed to contain pepsin initially.
5. Who’s logo has a polo player mounted on a horse, with his stick held high?
[A]Polo
[B]Ralph Lauren
[C]Aeropostale
[D]Hugo Boss
6. This beer company claims that it is "The King of Beers".
[A]Budweiser
[B]Carlsberg
[C]Kingfisher
[D]Beck’s
7. This Dutch company used the tagline, “Refresher The Parts Other Beers Can’t Reach”
[A]Tuborg
[B]Heineken
[C]Tiger
[D]Guinness
8. When consumers have a strong need that can’t be met by any existing product, what is it called (term was coined by Philip Kotler)?
[A]Surface Demand
[B]Latent Demand
[C]Pool Demand
[D]Positron Demand
9. In South America, Ford once marketed a car under the name ‘Pinto’, but the product didn’t sell. Why?
[A]‘Pinto’ is Brazilian slang for “small male genitalia”.
[B]‘Pinto’, in Portuguese, means “dead parrot”.
[C]It was priced far too high.
[D]The distributor network of Ford was very weak in South America.
10. In China, Coca Cola used the name “Ke-Kou-Ke-La”, but this was a disaster. Why?
[A]China imposed high taxes on all imports.
[B]The colour of the cola made people believe it was not hygienic.
[C]Black is the colour of death in Chinese cutlture.
[D]“Ke-Kou-Ke-La” means “bite the wax tadpole”.
11. Which Irish beer’s tagline was, “Out of the darkness comes light”
[A]Guinness
[B]Corona
[C]Tiger
[D]Carlsberg
12. KFC told the world that their chicken was 'finger lickin’ good'. What did they tell the people of China when they first went there (hint: their sales were abysmal at first)?
[A]Lick it and love
[B]Eat your fingers off
[C]The best dead birds
[D]Dead chicken fiesta
13. Steven Speilberg’s “E.T. The Extraterrestrial” saw one of the first examples of product placements in movies. What was the brand used?
[A]Hershey’s
[B]M&Ms
[C]Toblerone-
[D]Ferrero Rocher
14. This Mexican beer used the tagline, “Miles Away from Ordinary”
[A]Tiger
[B]Kingfisher
[C]Corona
[D]Coors Light
15. Which car producer advertised itself as “The Ultimate Driving Machine”?
[A]Ferrari
[B]Alfa Romeo
[C]BMW
[D]Mercedes Benz
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