Business Quiz - 6

1. What was the movement behind, “Doodh, doodh, doodh, doodh.. Doodh hai wonderful, pi sakte hai roze glass full...” called? 
[A]Got Milk movement 
[B]Operation Flood 
[C]‘Milk for all’ campaign 
[D]Green revolution 



2. Who used the tagline, “All the news that’s fit to print”? 
[A]Boston Globe 
[B]The Times 
[C]Asian Age 
[D]New York Times 



3. ‘New Coke’ was Coca Cola’s most infamous product failure. But another product it launched also failed. What was it called? 
[A]Crystal Coke 
[B]Black Coke 
[C]OK Cola 
[D]Caffeine Cola 



4. How did Pepsi gets its name? 
[A]It was peppermint flavoured 
[B]The founding member’s dog’s name was Pepsi 
[C]It gave you a peppy feeling 
[D]It claimed to contain pepsin initially. 



5. Who’s logo has a polo player mounted on a horse, with his stick held high? 
[A]Polo 
[B]Ralph Lauren 
[C]Aeropostale 
[D]Hugo Boss 



6. This beer company claims that it is "The King of Beers". 
[A]Budweiser 
[B]Carlsberg 
[C]Kingfisher 
[D]Beck’s 



7. This Dutch company used the tagline, “Refresher The Parts Other Beers Can’t Reach” 
[A]Tuborg 
[B]Heineken 
[C]Tiger 
[D]Guinness 



8. When consumers have a strong need that can’t be met by any existing product, what is it called (term was coined by Philip Kotler)? 
[A]Surface Demand 
[B]Latent Demand 
[C]Pool Demand 
[D]Positron Demand 



9. In South America, Ford once marketed a car under the name ‘Pinto’, but the product didn’t sell. Why? 
[A]‘Pinto’ is Brazilian slang for “small male genitalia”. 
[B]‘Pinto’, in Portuguese, means “dead parrot”. 
[C]It was priced far too high. 
[D]The distributor network of Ford was very weak in South America. 



10. In China, Coca Cola used the name “Ke-Kou-Ke-La”, but this was a disaster. Why? 
[A]China imposed high taxes on all imports. 
[B]The colour of the cola made people believe it was not hygienic. 
[C]Black is the colour of death in Chinese cutlture. 
[D]“Ke-Kou-Ke-La” means “bite the wax tadpole”. 



11. Which Irish beer’s tagline was, “Out of the darkness comes light” 
[A]Guinness 
[B]Corona 
[C]Tiger 
[D]Carlsberg 



12. KFC told the world that their chicken was 'finger lickin’ good'. What did they tell the people of China when they first went there (hint: their sales were abysmal at first)? 
[A]Lick it and love 
[B]Eat your fingers off 
[C]The best dead birds 
[D]Dead chicken fiesta 



13. Steven Speilberg’s “E.T. The Extraterrestrial” saw one of the first examples of product placements in movies. What was the brand used? 
[A]Hershey’s 
[B]M&Ms 
[C]Toblerone- 
[D]Ferrero Rocher 



14. This Mexican beer used the tagline, “Miles Away from Ordinary” 
[A]Tiger 
[B]Kingfisher 
[C]Corona 
[D]Coors Light 



15. Which car producer advertised itself as “The Ultimate Driving Machine”? 
[A]Ferrari 
[B]Alfa Romeo 
[C]BMW 
[D]Mercedes Benz