Business Quiz - 5

1. This beer company claims that it is "The King of Beers". 
[A]Budweiser 
[B]Carlsberg 
[C]Kingfisher 
[D]Beck’s 



2. This Dutch company used the tagline, “Refresher The Parts Other Beers Can’t Reach” 
[A]Tuborg 
[B]Heineken 
[C]Tiger 
[D]Guinness 



3. When consumers have a strong need that can’t be met by any existing product, what is it called (term was coined by Philip Kotler)? 
[A]Surface Demand 
[B]Latent Demand 
[C]Pool Demand 
[D]Positron Demand 



4. In South America, Ford once marketed a car under the name ‘Pinto’, but the product didn’t sell. Why? 
[A]‘Pinto’ is Brazilian slang for “small male genitalia”. 
[B]‘Pinto’, in Portuguese, means “dead parrot”. 
[C]It was priced far too high. 
[D]The distributor network of Ford was very weak in South America. 



5. In China, Coca Cola used the name “Ke-Kou-Ke-La”, but this was a disaster. Why? 
[A]China imposed high taxes on all imports. 
[B]The colour of the cola made people believe it was not hygienic. 
[C]Black is the colour of death in Chinese cutlture. 
[D]“Ke-Kou-Ke-La” means “bite the wax tadpole”. 



6. Which Irish beer’s tagline was, “Out of the darkness comes light” 
[A]Guinness 
[B]Corona 
[C]Tiger 
[D]Carlsberg 



7. KFC told the world that their chicken was 'finger lickin’ good'. What did they tell the people of China when they first went there (hint: their sales were abysmal at first)? 
[A]Lick it and love 
[B]Eat your fingers off 
[C]The best dead birds 
[D]Dead chicken fiesta 



8. Steven Speilberg’s “E.T. The Extraterrestrial” saw one of the first examples of product placements in movies. What was the brand used? 
[A]Hershey’s 
[B]M&Ms 
[C]Toblerone- 
[D]Ferrero Rocher 



9. This Mexican beer used the tagline, “Miles Away from Ordinary” 
[A]Tiger 
[B]Kingfisher 
[C]Corona 
[D]Coors Light 



10. Which car producer advertised itself as “The Ultimate Driving Machine”? 
[A]Ferrari 
[B]Alfa Romeo 
[C]BMW 
[D]Mercedes Benz 



11. Which Car maker used the tagline, “Because the race to perfection has no finish line”? 
[A]Mercedes Benz 
[B]Aston Martin 
[C]Audi 
[D]Opel 



12. Which product was “The Mint with the Hole” 
[A]Polo 
[B]Mentos 
[C]Alpenliebe 
[D]Rola Cola 



13. Which organisation is behind the famous “Got Milk?” campaign? 
[A]Amul 
[B]California Milk Processor Board 
[C]Govt of New Jersey 
[D]UNESCO 



14. Which online portal used the slogan, “The Power of all of us” 
[A]eBay 
[B]Bazee.com 
[C]Amazon 
[D]Yahoo! 



15. Which of these drinks called themselves the UnCola? 
[A]Sprite 
[B]7-Up 
[C]Mountain Dew 
[D]Pepsi