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Friday, November 11, 2011

Business Quiz - 5

1. This beer company claims that it is "The King of Beers". 

2. This Dutch company used the tagline, “Refresher The Parts Other Beers Can’t Reach” 

3. When consumers have a strong need that can’t be met by any existing product, what is it called (term was coined by Philip Kotler)? 
[A]Surface Demand 
[B]Latent Demand 
[C]Pool Demand 
[D]Positron Demand 

4. In South America, Ford once marketed a car under the name ‘Pinto’, but the product didn’t sell. Why? 
[A]‘Pinto’ is Brazilian slang for “small male genitalia”. 
[B]‘Pinto’, in Portuguese, means “dead parrot”. 
[C]It was priced far too high. 
[D]The distributor network of Ford was very weak in South America. 

5. In China, Coca Cola used the name “Ke-Kou-Ke-La”, but this was a disaster. Why? 
[A]China imposed high taxes on all imports. 
[B]The colour of the cola made people believe it was not hygienic. 
[C]Black is the colour of death in Chinese cutlture. 
[D]“Ke-Kou-Ke-La” means “bite the wax tadpole”. 

6. Which Irish beer’s tagline was, “Out of the darkness comes light” 

7. KFC told the world that their chicken was 'finger lickin’ good'. What did they tell the people of China when they first went there (hint: their sales were abysmal at first)? 
[A]Lick it and love 
[B]Eat your fingers off 
[C]The best dead birds 
[D]Dead chicken fiesta 

8. Steven Speilberg’s “E.T. The Extraterrestrial” saw one of the first examples of product placements in movies. What was the brand used? 
[D]Ferrero Rocher 

9. This Mexican beer used the tagline, “Miles Away from Ordinary” 
[D]Coors Light 

10. Which car producer advertised itself as “The Ultimate Driving Machine”? 
[B]Alfa Romeo 
[D]Mercedes Benz 

11. Which Car maker used the tagline, “Because the race to perfection has no finish line”? 
[A]Mercedes Benz 
[B]Aston Martin 

12. Which product was “The Mint with the Hole” 
[D]Rola Cola 

13. Which organisation is behind the famous “Got Milk?” campaign? 
[B]California Milk Processor Board 
[C]Govt of New Jersey 

14. Which online portal used the slogan, “The Power of all of us” 

15. Which of these drinks called themselves the UnCola? 
[C]Mountain Dew