Search This Blog

Tuesday, July 31, 2012

Marketing Management Quiz - 12

1. Until Bill and Hillary saw a feature on local news about baby car seats, they thought all brands were alike. Having seen the news broadcast, they were better informed to make the baby car seat purchase decision for their soon-to-be-born son. What source did Bill and Hillary use to collect information for their purchase decision?
[A]Public
[B]Commercial
[C]Personal
[D]Experiential


2. Arun is the owner of a luxury car dealership. He is very much worried about his business because sales of his luxury cars have declined considerably. He has read that unemployment is up, that consumer spending is down, and consumer income is also down. Which of the following best describes the current economy?
[A]Recession
[B]Inflation
[C]Stagnation
[D]Price escalation


3. Who among the following is least likely to be directly involved in actually making sales?
[A]Order taker
[B]Current-customer salesperson
[C]Order getter
[D]Support personnel


4. At the Melting Moments, an ice cream parlour, customers place their orders, watch their ice-cream sundaes being prepared, and then eat the sundaes in the store. This is an example of the service characteristic of
[A]Inseparability
[B]Intangibility
[C]Heterogeneity
[D]Perishability


5. Which of the following is/are factors of the political environment that need to be considered when doing business in a foreign country?
I. National sovereignty and security policies.
II. Rules regarding mergers and acquisitions.
III. Implications of foreign direct investments.
IV. Rules regarding patents and trademarks.
[A]Only (I) above
[B]Both (II) and (III) above
[C]Both (III) and (IV) above
[D](I), (II) and (III) above


6. Microsoft offers spreadsheet software, word processing software, and graphics software as part of its "Microsoft Office" suite of products, at one price. This is an example of
[A]Target pricing
[B]Captive-product pricing
[C]Psychological pricing
[D]Price bundling


7. A form of marketing that consists of direct communications with carefully targeted individual customers, often on a one-to-one, interactive basis to obtain an immediate response is called
[A]Database marketing
[B]Relationship marketing
[C]Direct marketing
[D]Personal selling


8. Bata Shoe Company sells its manufactured products through its own chain of retail outlets. Which of the following marketing strategies does Bata employ?
[A]Backward integration
[B]Forward integration
[C]Horizontal integration
[D]Diversified strategy


9. The advantage derived by the marketer, from which of the following, gets reduced if the technology used in a product becomes obsolete fast?
[A]Product form
[B]Product design
[C]Product position
[D]Product durability


10. Persil acquired by Lever Bros, is the best selling laundry detergent in the UK. When Lever Bros. used the Persil brand name for its washing up liquid it was adopting a/an
[A]Individual branding strategy
[B]Family branding strategy
[C]Line extension strategy
[D]Brand extension strategy


11. The company that overlooks new and better ways to do things will eventually lose customers to another company which has found a better way of serving customer needs. This is a major tenet of
[A]Innovative marketing
[B]Consumer-oriented marketing
[C]Value marketing
[D]Sense-of-mission marketing


12. Which of the following is a trade sales promotion method aimed specifically at retail outlets?
[A]Trade show
[B]Buyback allowance
[C]Merchandise allowance
[D]Scan back allowance


13. A company in its communication message lays emphasis on the quality, performance and value of its products. What is the communication objective of the company?
[A]Awareness
[B]Knowledge
[C]Liking
[D]Preference


14. Which of the following is not a condition necessary for an exchange to take place?
[A]Each party must have something that interests the other
[B]Each party must be in a position to communicate and deliver the product
[C]The parties must involve themselves even if they consider each other undesirable or unacceptable to deal with
[D]Each party must be free to accept or reject any offer from the other party


15. In which approach of the marketing costs analysis, is the net income calculated by deducting direct andindirect expenses from the gross margin?
[A]Variable costs
[B]Full costs
[C]Average costs
[D]Sunk costs


0 comments:

Labels

#AhilyaBaiHolkarJayanti #Current Affairs #FamousPersons #GeneralKnowledge #GK #GS #Hindi #HinduSamrajyaDiwas #Ling #Management #ShivajiMaharaj 2012 2012 GK 2013 Current Affairs 2013 Daily Logo Quiz 2013 General Knowledge 2013 Logo Game Quiz 2014AugustCA 2014AugustGK 2014AugustGS 2014AugustIPC 2014CA 2014DecemberCA 2014DecemberGK 2014DecemberGS 2014DecemberIPC 2014JulyCA 2014JulyGK 2014JulyGS 2014JulyIPC 2014JuneCA 2014JuneGK 2014JuneGS 2014JuneIPC 2014MayCA 2014MayGK 2014MayGS 2014MayIPC 2014NovemberCA 2014NovemberGK 2014NovemberGS 2014NovemberIPC 2014OctoberCA 2014OctoberGK 2014OctoberGS 2014OctoberIPC 2014SeptemberCA 2014SeptemberGK 2014SeptemberGS 2014SeptemberIPC 2015GK 2015GScience 2015IndianPolity 2017 Current Affairs 2017August 2017December 2017November 2017October 2017September 2018 Current Affairs 2018FebruaryCA 2018JanuaryCA 2019GK 2020 Current Affairs 2020AugustCA 2020DecCA 2020GeneralScience 2020GK 2020JulyCA 2020JuneCA 2020MayCA 2020NovCA 2020OctCA 2020SepCA 2020SepGK 2021 April GK 2021 Current Affairs 2021 Feb GK 2021 January GK 2021 March GK 26 January A.R.M.Y. Accounting Adjectives Allahabad AllahabadQuiz Ancient History Angular Framework AngularJS April 2012 April 2013 Current Affairs April 2013 GK April 2013 Vocabulary Quiz April 2014 Aptitude Articles Assam August 2012 August2020 Authors Auto Quiz Automobile Quiz Automotive Quiz B School Banaras Bangalore Quiz Bangtan Sonyeondan Bank Exam Entrance Bank PO Exam Banking Banking Clerical Preparation Banking GK Banking Terminology BAT BCA Benares Benares Quiz Bengaluru Bharat Bollywood Quiz BollywoodPersons Books Boudh Festival Britain BTS Buddhism Festivals Bulletproof Boy Scouts Business Communication Business Current Affairs 2012 Business Ethics Business Law Business Management Business Quiz Business School Interview Business World C Programming Capital Market CAT Celebrity Quiz Christmas Quiz Cities of India City Quiz Civil Service Exams Class12English Class2Computer Class2English Class2GA Class2Maths Class3English Class3GA Class3GK Class3Maths Class4English Class7 Class7English Class8Science Class9English Cloud Computing CMMI-DEV Commodity and Derivatives Commodity Market Quiz Compensation and Benefits Compensation Management Computer Quiz Computers Conjunctive Adverbs Corporate Laws Countries Country Quiz Current Affairs Daily Quote Data Mining Data Science Database Management System DataBase Quiz DBMS DBMS True False Questions December 2012 Current Affairs December 2012 GK December 2013 Deepawali Delhi Delhi Quiz Demonetization Dev Anand Quiz Dev Sahab Dilli Diwali Diwali Quiz Dus ka Dum Eco Quiz Economics Economics MCQ Economics Multiple Choice Economics True False Quiz Email Etiquette English Environment Estimation Models EVS Facts about Allahabad Facts about Bangalore Facts about Delhi Facts about Dev Anand Facts about India Facts about Mahatma Gandhi Facts about Patna Facts about Rabindranath Tagore Facts about Varanasi FamousAuthors FamousBooks February 2012 February 2013 Current Affairs February 2013 GK February 2014 Festival Quiz Festivals of India FestivalWishes Filmy Quiz Finance Finance MCQ Finance Multiple Choice Finance Objective Questions Finance Quiz Finance True False Financial Accounting Financial Institutions Financial Management Fun Quiz FunTrivia Gautam Buddha Gender General Knowledge GeneralAwareness Geography Gerunds Ghrisneshwar Jyotirling Temple GK GK Quiz GK2016 GKToday GMAT Grammar GRE English GurPurab Gurudev Rabindranath Tagore GuruPurnima Gyan Guru HarryPotter HCM Helping Verbs Hindi Cinema Hindi Movies Quiz Hindi Synonyms Class 4 Hindi4 Hindu Festivals Hindu Gods Hindustan History Holi Quiz Holika Dahan HR HRD HRM Quiz Human Capital Management Human Resource Human Resource Management Quiz IAS IEO3English IEO4English IIFT IIM Interview IMO3Maths IMO4Maths IndependenceDay. SwatantraDiwas India Quiz Indian Budget Indian Cinema Indian Festivals Indian Polity and Constitution Information Technology International Days International Economics International Finance International Marketing Introduction to Management ISB Interview IT IT Aptitude Jain Festivals Janmashtmi January 2012 January 2013 Current Affairs January 2013 GK January 2014 Java Java Interview Questions Java MCQ Java Multiple Choice Java Programming July 2012 July 2013 Current Affairs July 2013 GK July 2013 Vocabulary Quiz July2020 June 2012 June 2013 GK June 2013 Vocabulary Quiz Jyotirling Kashi Vishwanath Mandir KBC KBC Questions Kedarnath Temple Know Allahabad Know Bangalore Know Delhi Know Patna Law MCQ Law Quiz Learn English LLB Quiz Logical Reasoning Logo Quiz Lohri Lord Buddha Macro Economics Mahatma Gandhi Quiz Maintenance Management MakarSankranti Mallikarjuna Jyotirlinga temple Management Management Accounting Management MCQ Management Quiz Managerial Economics Managerial Effectiveness Manipur MarathaKing March 2012 March 2013 Current Affairs March 2013 GK March 2013 Vocabulary Quiz March 2014 Mark II Function Point Analysis Marketing Marketing Management Quiz MAT MataVaishnoDevi Material Management Material Requirement Planning Materials Management May 2012 May 2013 Current Affairs May 2013 GK May 2013 Vocabulary Quiz May 2014 MBA MBA Entrance MBA IT MCA Medieval History Meghalaya Mental Ability Micro Economics Mizoram MM Modern History Monuments of India Multiple Choice Questions MyGov Quiz Nagaland National Days National Education Policy National Girl Child Day NCERT6Maths NCERT7Geog NCERT7Hindi NCERT7Maths NCERTGeography NCFM NEP2020 New Delhi Nouns November 2012 November 2012 GK November 2013 Numerical Ability OB OB Quiz October 2012 October 2012 GK Olympics Omkareshwar Jyotirlinga Temple Online Quiz Contest Operations Operations Management Organisation Behavior Organisation Behaviour Organizational Behaviour PADMAN Patliputra Patna Patna Quiz PCS Personality Quiz Personnel Administration Personnel Management Quiz PGCPM PGDBA PGDCA PGDIT Placement Papers of IT Companies PMP PMP Certification PMP Questions Portfolio Management Possessive Nouns Pratiyogita Darpan Prayag Production and Operation Management Programming Languages Project Management Project Management MCQ QMBlog QT Quant Quantitative Aptitude Quantitative Technique Quotations Rabindranath Tagore Quiz Rashtriya Ekta Divas RDBMS Republic Day Samanya Gyan Sangam Santa Claus SAP HANA SAT Satyamev Jayate Science Security Analysis September 2012 September 2012 GK Shree Mahakaleshwar Temple Shree Siddhivinayak Ganapati Temple Shree Somnath Temple Siddhartha SNAP Software Testing Spellings Sports SportsPersons Sri Ramanathaswamy Temple StatesOfIndia Static GK Strategic Finance Strategic Management Strategy Strategy True False SundayFun Swami Vivekanand Swami Vivekananda Quiz Synonyms Systems Quiz Taiwan National Day Tata Crucible Teasers Teej Temples Temples of India Time and Calendar TOEFL Trimbakeshwar Jyotirlinga Temple Tripura TV Show UK Quiz United Kingdom Vaidyanatha Jyotirlinga temple Varanasi Verbal Ability Vocab Vocabulary World Heart Day World Mental Health Day World Teachers Day World Tourism Day XLRI Interview