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Friday, May 4, 2012

Marketing Quiz - 8

1. The salesperson for Ferrara Pan Company has an appointment to make a sales call on the owner of a chain of convenience stores in Mumbai. During the pre-approach for this prospect, the salesperson should
[A]Decide how many times he is going to close the sale
[B]Determine whether he needs to bring charts and graphs to the presentation
[C]Decide if the customer will use an objection with which he is familiar
[D]Remove all noise from the communication channel


2. A team at Consolidated Diversified worked in international operations. Margaret helped set up networks of independent international middlemen to carry some CD products. Rahul contracted with foreign manufacturers to produce several CD products. Margaret works in which method of entering foreign markets?
[A]Indirect exporting
[B]Licensing
[C]Contract manufacturing
[D]Direct investment


3. Which of the following relates to many large companies employing marketing controllers, whose responsibility is to determine the various marketing expenditures of the company and provide necessary training for the marketing personnel on the financial dimensions of the marketing activities?
[A]Tactical control
[B]Profitability control
[C]Efficiency control
[D]Strategic control


4. A company provides online solutions such as database software and server suites to e-commerce companies. This is an example of
[A]Business-to-consumer services
[B]Business-to-business services
[C]Government-to-consumer services
[D]Government-to-government services


5. Stakeholders act like the spokes of a wheel of an organization. Stakeholders of a business firm consist of its shareholders, employees, suppliers, customers and
[A]Distributors
[B]Financial resources
[C]Managers
[D]Team leaders


6. The expansion of the definition of marketing to include non-business activities adds which one of these examples to the field of marketing?
[A]Proctor and Gamble selling toothpaste
[B]St. Pauls Church attracting new members
[C]Cox and King promoting the concept of spending holidays at their concerned hotels at different countries
[D]Lever's donating 25 pence to a charity with every pack purchased


7. Which of the following is the process wherein an organization depends on several different suppliers for purchase of goods and services?
[A]Multiple sourcing
[B]Logistics
[C]Supply chain management
[D]Just-in-time


8. A culture can be divided into subcultures according to
[A]Personality characteristics
[B]The motives that people have for their behavior
[C]Geographic regions or human characteristics, such as age or ethnic background
[D]Geographic regions and income levels


9. Concept testing helps the company in
I. Selecting the strongest concept from the available alternatives.
II. Eliminating the concepts that are not approved by the target market.
III. Identifying consumer criteria of evaluating the product.
IV. Deciding upon the product positioning.
[A]Only (III) above
[B]Both (I) and (III) above
[C]Both (II) and (IV) above
[D]All (I), (II), (III) and (IV) above


10. In service retailing, annual maintenance contracts for PCs and printers are examples of
[A]Rented goods services
[B]Owned goods services
[C]Non-goods services
[D]Non store retailing


11. Which of the following business practices constitute enlightened marketing activities of a firm aimed at leveraging long-term benefits?
I. Social responsibility.
II. Innovative marketing.
III. Sense-of-mission.
IV. Environmentalism.
[A]Only (II) above
[B]Both (I) and (IV) above
[C](I), (II) and (III) above
[D](II), (III) and (IV) above


12. Decor Ltd, which makes, markets, and retails, paint and home decorating products in a co-ordinated channel, is an example of
[A]Administered vertical marketing system
[B]Horizontal marketing system
[C]Multichannel marketing system
[D]Corporate vertical marketing system


13. All of the following are essential elements of direct marketing, except
[A]Record of existing and potential customers
[B]System for measuring response
[C]Mass media advertising campaign
[D]System to follow up inquiries


14. Change in which of the following will affect the sales of durables like appliances, furniture and automobiles?
[A]Disposable income
[B]Taxable income
[C]Accounting income
[D]Discretionary income


15. All of the following are personal factors affecting a buyer's purchase decisions except
I. Personality.
II. Lifestyle.
III. Financial status.
IV. Social class.
[A]Only (II) above
[B]Only (IV) above
[C]Both (III) and (IV) above
[D](I), (II) and (III) above


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