Search This Blog

Thursday, May 3, 2012

Marketing Quiz - 7

1. Which of the following expresses sales as a dependant variable and as a function of a number of independent variables?
[A]Survey of buyer intentions
[B]Time & motion studies
[C]Statistical demand analysis
[D]Test marketing method

2. Which of the following statements about segmentation by age is true?
[A]For most products, it can effectively be used as a single stand alone basis for segmentation
[B]Although it is easy to measure, it is difficult to estimate how many people in a particular age bracket live in a particular town or country
[C]People may exhibit characteristics of the age they feel rather than their biological age
[D]Consumers tastes don't change as they get older, but they do need different products

3. As Rahul prepares a market attractiveness-business position model for his firm, he comes to the point of assessing the business position of the firm's line of jet skis. Which one of the following would be an input with regard to business position?
[A]End users
[B]Relative market share
[C]Industry sales
[D]Market growth

4. If Amstrad wants to focus its marketing efforts on price competition, the firm's long-run success will depend on having
I. Higher prices than its competitor.
II. Lower prices than it has historically charged.
III. Promotional campaign for lower prices.
IV. A lower cost structure than its competitors.
[A]Only (II) above
[B]Only (IV) above
[C]Both (I) and (II) above
[D]Both (II) and (IV) above

5. If an intermediary wants to carry ‘Tide detergent’ and Procter & Gamble agrees only if the intermediary purchases it’s entire line of detergents as well, the company is engaging in which of the following channel management practices?
[A]Exclusive dealing
[B]Dual distribution
[C]Tying agreement
[D]Refusal to deal

6. Which of the following does not constitute a personal communication channel?
[A]Face-to-face interactions
[B]Telephone conversations
[C]Communicating through mailers
[D]Electronic media

7. Among industrial products, large tools and machines used for production of goods or for providing services for a considerable length of time are classified as
[A]Capital equipment
[B]Accessory equipment
[C]Component parts
[D]Raw materials

8. The strategy of choosing one attribute to excel at to create competitive advantage is known as
[A]Unique selling proposition
[D]Confused positioning

9. Which of the following is/are true with regard to brand strategy decisions?
I. They involve identification of the availability of resources for allocating budgets for brand building.
II. They involve identifying, which products to brand.
III. They involve enhancing the brand name by linking the organization’s name with a particular event.
IV. The company’s capability to take required initiative is important for a brand strategy decision.
[A]Only (III) above
[B]Both (I) and (II) above
[C]Both (III) and (IV) above
[D](I), (II) and (IV) above

10. Which of the following is not true of channel levels and behaviour?
[A]Indirect marketing channels have at least one intermediary
[B]The number of intermediaries indicates the length of a channel
[C]Jobbers are a form of intermediaries who sell to small retailers
[D]Horizontal conflict refers to conflict between different intermediaries of the same channel

11. Which of the following are a type of wholesalers, who do not possess the title of the goods and who negotiate for purchases and sell the goods immediately?
[A]Merchant wholesalers
[C]Limited service wholesalers
[D]Full service wholesalers

12. Prakash Kumar was a computer wizard. While he could work almost anywhere as a production engineer, Prakash enjoyed his work at Xenon where he went from department to department helping different specialists create new software for their particular areas. In terms of the generic value chain, Prakash is involved in which activity?
[A]Firm infrastructure
[B]Marketing and sales
[D]Technology development

13. A buyer for Cadila Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. Which of the following factors affect the buying decision process in this case?

14. Neopure Corporation has developed an artificial haemoglobin that can be used in place of blood transfusions and holds the patent on this product. Therefore, Neopure has
[A]Potential external opportunities
[B]Core competencies
[C]Synergistic edge
[D]Competitive advantage

15. Which of the following statements describes a key difference between advertising and publicity?
[A]Publicity is more expensive on a cost-per-contact basis than advertising
[B]Publicity is usually directly paid and advertising is usually indirectly paid
[C]Advertising is usually directly paid and publicity is usually indirectly paid
[D]Advertising provides an immediate feedback loop and publicity does not



#AhilyaBaiHolkarJayanti #Current Affairs #FamousPersons #GeneralKnowledge #GK #GS #Hindi #HinduSamrajyaDiwas #Ling #Management #ShivajiMaharaj 2012 2012 GK 2013 Current Affairs 2013 Daily Logo Quiz 2013 General Knowledge 2013 Logo Game Quiz 2014AugustCA 2014AugustGK 2014AugustGS 2014AugustIPC 2014CA 2014DecemberCA 2014DecemberGK 2014DecemberGS 2014DecemberIPC 2014JulyCA 2014JulyGK 2014JulyGS 2014JulyIPC 2014JuneCA 2014JuneGK 2014JuneGS 2014JuneIPC 2014MayCA 2014MayGK 2014MayGS 2014MayIPC 2014NovemberCA 2014NovemberGK 2014NovemberGS 2014NovemberIPC 2014OctoberCA 2014OctoberGK 2014OctoberGS 2014OctoberIPC 2014SeptemberCA 2014SeptemberGK 2014SeptemberGS 2014SeptemberIPC 2015GK 2015GScience 2015IndianPolity 2017 Current Affairs 2017August 2017December 2017November 2017October 2017September 2018 Current Affairs 2018FebruaryCA 2018JanuaryCA 2019GK 2020 Current Affairs 2020AugustCA 2020DecCA 2020GeneralScience 2020GK 2020JulyCA 2020JuneCA 2020MayCA 2020NovCA 2020OctCA 2020SepCA 2020SepGK 2021 April GK 2021 Current Affairs 2021 Feb GK 2021 January GK 2021 March GK 26 January A.R.M.Y. Accounting Adjectives Allahabad AllahabadQuiz Ancient History Angular Framework AngularJS April 2012 April 2013 Current Affairs April 2013 GK April 2013 Vocabulary Quiz April 2014 Aptitude Articles Assam August 2012 August2020 Authors Auto Quiz Automobile Quiz Automotive Quiz B School Banaras Bangalore Quiz Bangtan Sonyeondan Bank Exam Entrance Bank PO Exam Banking Banking Clerical Preparation Banking GK Banking Terminology BAT BCA Benares Benares Quiz Bengaluru Bharat Bollywood Quiz BollywoodPersons Books Boudh Festival Britain BTS Buddhism Festivals Bulletproof Boy Scouts Business Communication Business Current Affairs 2012 Business Ethics Business Law Business Management Business Quiz Business School Interview Business World C Programming Capital Market CAT Celebrity Quiz Christmas Quiz Cities of India City Quiz Civil Service Exams Class12English Class2Computer Class2English Class2GA Class2Maths Class3English Class3GA Class3GK Class3Maths Class4English Class7 Class7English Class8Science Class9English Cloud Computing CMMI-DEV Commodity and Derivatives Commodity Market Quiz Compensation and Benefits Compensation Management Computer Quiz Computers Conjunctive Adverbs Corporate Laws Countries Country Quiz Current Affairs Daily Quote Data Mining Data Science Database Management System DataBase Quiz DBMS DBMS True False Questions December 2012 Current Affairs December 2012 GK December 2013 Deepawali Delhi Delhi Quiz Demonetization Dev Anand Quiz Dev Sahab Dilli Diwali Diwali Quiz Dus ka Dum Eco Quiz Economics Economics MCQ Economics Multiple Choice Economics True False Quiz Email Etiquette English Environment Estimation Models EVS Facts about Allahabad Facts about Bangalore Facts about Delhi Facts about Dev Anand Facts about India Facts about Mahatma Gandhi Facts about Patna Facts about Rabindranath Tagore Facts about Varanasi FamousAuthors FamousBooks February 2012 February 2013 Current Affairs February 2013 GK February 2014 Festival Quiz Festivals of India FestivalWishes Filmy Quiz Finance Finance MCQ Finance Multiple Choice Finance Objective Questions Finance Quiz Finance True False Financial Accounting Financial Institutions Financial Management Fun Quiz FunTrivia Gautam Buddha Gender General Knowledge GeneralAwareness Geography Gerunds Ghrisneshwar Jyotirling Temple GK GK Quiz GK2016 GKToday GMAT Grammar GRE English GurPurab Gurudev Rabindranath Tagore GuruPurnima Gyan Guru HarryPotter HCM Helping Verbs Hindi Cinema Hindi Movies Quiz Hindi Synonyms Class 4 Hindi4 Hindu Festivals Hindu Gods Hindustan History Holi Quiz Holika Dahan HR HRD HRM Quiz Human Capital Management Human Resource Human Resource Management Quiz IAS IEO3English IEO4English IIFT IIM Interview IMO3Maths IMO4Maths IndependenceDay. SwatantraDiwas India Quiz Indian Budget Indian Cinema Indian Festivals Indian Polity and Constitution Information Technology International Days International Economics International Finance International Marketing Introduction to Management ISB Interview IT IT Aptitude Jain Festivals Janmashtmi January 2012 January 2013 Current Affairs January 2013 GK January 2014 Java Java Interview Questions Java MCQ Java Multiple Choice Java Programming July 2012 July 2013 Current Affairs July 2013 GK July 2013 Vocabulary Quiz July2020 June 2012 June 2013 GK June 2013 Vocabulary Quiz Jyotirling Kashi Vishwanath Mandir KBC KBC Questions Kedarnath Temple Know Allahabad Know Bangalore Know Delhi Know Patna Law MCQ Law Quiz Learn English LLB Quiz Logical Reasoning Logo Quiz Lohri Lord Buddha Macro Economics Mahatma Gandhi Quiz Maintenance Management MakarSankranti Mallikarjuna Jyotirlinga temple Management Management Accounting Management MCQ Management Quiz Managerial Economics Managerial Effectiveness Manipur MarathaKing March 2012 March 2013 Current Affairs March 2013 GK March 2013 Vocabulary Quiz March 2014 Mark II Function Point Analysis Marketing Marketing Management Quiz MAT MataVaishnoDevi Material Management Material Requirement Planning Materials Management May 2012 May 2013 Current Affairs May 2013 GK May 2013 Vocabulary Quiz May 2014 MBA MBA Entrance MBA IT MCA Medieval History Meghalaya Mental Ability Micro Economics Mizoram MM Modern History Monuments of India Multiple Choice Questions MyGov Quiz Nagaland National Days National Education Policy National Girl Child Day NCERT6Maths NCERT7Geog NCERT7Hindi NCERT7Maths NCERTGeography NCFM NEP2020 New Delhi Nouns November 2012 November 2012 GK November 2013 Numerical Ability OB OB Quiz October 2012 October 2012 GK Olympics Omkareshwar Jyotirlinga Temple Online Quiz Contest Operations Operations Management Organisation Behavior Organisation Behaviour Organizational Behaviour PADMAN Patliputra Patna Patna Quiz PCS Personality Quiz Personnel Administration Personnel Management Quiz PGCPM PGDBA PGDCA PGDIT Placement Papers of IT Companies PMP PMP Certification PMP Questions Portfolio Management Possessive Nouns Pratiyogita Darpan Prayag Production and Operation Management Programming Languages Project Management Project Management MCQ QMBlog QT Quant Quantitative Aptitude Quantitative Technique Quotations Rabindranath Tagore Quiz Rashtriya Ekta Divas RDBMS Republic Day Samanya Gyan Sangam Santa Claus SAP HANA SAT Satyamev Jayate Science Security Analysis September 2012 September 2012 GK Shree Mahakaleshwar Temple Shree Siddhivinayak Ganapati Temple Shree Somnath Temple Siddhartha SNAP Software Testing Spellings Sports SportsPersons Sri Ramanathaswamy Temple StatesOfIndia Static GK Strategic Finance Strategic Management Strategy Strategy True False SundayFun Swami Vivekanand Swami Vivekananda Quiz Synonyms Systems Quiz Taiwan National Day Tata Crucible Teasers Teej Temples Temples of India Time and Calendar TOEFL Trimbakeshwar Jyotirlinga Temple Tripura TV Show UK Quiz United Kingdom Vaidyanatha Jyotirlinga temple Varanasi Verbal Ability Vocab Vocabulary World Heart Day World Mental Health Day World Teachers Day World Tourism Day XLRI Interview