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Friday, October 28, 2011

International Marketing Quiz - 1

1. Promotion-mix decision consists of product,price,distribution,promotion
[A]TRUE
[B]FALSE
[C]
[D]



2. What does promotion encompass?
[A]Selling
[B]Marketing
[C]Advertising
[D]Pre-Sales



3. In international market, the existing of different legal systems makes the task of businessmen more difficult.
[A]TRUE
[B]FALSE
[C]
[D]



4. What is the elements of evaluation of sources?
[A]Company records
[B]Accessibility
[C]Chamber of commerce
[D]Ministry of commerce



5. What marketing technique is used to know international marketing need?
[A]Marketing information
[B]Marketing research
[C]A & B
[D]None of the above



6. Which institution extends finance to exporters of capital & manufactured goods.
[A]ECGC
[B]Export-import bank
[C]SEBI
[D]MCA



7. Which arrangement is one of the contractual entry modes in foreign countrie?
[A]Branching
[B]Franchising
[C]Subsidiary
[D]Assembling



8. How does the product reach to the buyer?
[A]Advertising
[B]Telemarketing
[C]Distribution
[D]Promotion



9. Adding additional products to the overseas even if the company does not carry those products domestically - is an alternative for product development
[A]TRUE
[B]FALSE
[C]
[D]



10. The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's products to another firm which doesn't hamper the success in future".
[A]TRUE
[B]FALSE
[C]
[D]



11. What is important to take pricing decision?
[A]Competition
[B]Costing
[C]A & B
[D]Market Size



12. Which factor influence customers to buy a product?
[A]Publicity
[B]Advertising
[C]Sales promotion
[D]All of the above



13. While negotiating an agency agreement, the Indian firm should be careful on________.
[A]Contracted territory
[B]Permanent agency
[C]Temporary agency
[D]Profit margin



14. In international trade fairs "make site booking" is a point of checklist of
[A]During the fair
[B]After the fair
[C]It is not a point
[D]Before the fair



15. Which of the following are popular modes of entry in foreign market?
[A]Coproduction agreements
[B]Joint venture
[C]International licensing
[D]A & B



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